minnow resort 2027

Year Designed: 2026

Shot on location in Tamarindo, Costa Rica, minnow's Resort 2026 collection captures the playful, anticipatory energy of a family getaway through sun-drenched color, thoughtful styling, and a nod to pura vida. I wore two hats on this project, leading campaign production and assisting in art direction, while also bringing the collection to life through graphic design. From coordinating the shoot to developing the campaign's visual identity, I created a cohesive brand experience across every customer-facing touchpoint, including email, SMS, paid media, website assets, social content, and print collateral.

Designed under minnow

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