the meringue melt launch

Year Designed: 2025

Centered around the launch of The Merging Melt, this campaign focused on creating a rich, sensorial visual experience that reflected the product’s transformative texture and luxurious feel. Creative direction extended across key brand touchpoints, including social storytelling, email marketing, homepage design, and digital campaign assets, resulting in a cohesive rollout that introduced the launch with warmth, depth, and elevated brand consistency.

Designed under Maya Chia